Promoting Safer Reconstruction through
Mass Media
Mass media has been one of the most effective means to reach to
wider population for awareness raising through disseminating information,
knowledge and ideas. Baliyo Ghar program has collaborated with various media
mainly television channels and local FM radios stations at central level as
well as in program districts for the production and broadcast of regular weekly
magazine and messages on earthquake resilient construction techniques. Also,
social media has been massively used within the scope of awareness raising and
information sharing. Following briefs the media activities implemented under Baliyo
Ghar program:
Baliyo Ghar Radio Programs
Baliyo Ghar is partnering with 13 radio stations from Kathmandu
Valley and districts to jointly produce and disseminate regular weekly magazine
format programs focusing on various aspects of safer reconstruction. Radio
partners were explored through open sealed bid calls in May 2016. In Kathmandu,
negotiation done with total 5 radios namely; Radio Sagarmatha 102.4, Ujjyalo 90
Network, Radio Audio 106.3, Mero FM 93.5, Janasanchar FM 107.9. In Dolakha;
Radio Bhimeshwor, Radio Sailung, Kalinchowk FM and Hamro Radio produce Baliyo
Ghar radio program. Likeswise, Radio Jalapa and Radio Trishuli in Nuwakot and
Radio Dhading and Radio Bihani in Dhading are producing weekly Baliyo Ghar
Radio program. Each of the partnered radios produce and air regular half an
hour weekly Radio Magazine “Baliyo Ghar” and air twice a week. All together 13 radios produced 676
unique radio programs and broadcasted 1352 programs in a Year. Radio programs
cover almost all parts of the Baliyo Ghar implemented districts namely, Dolakha
and Dhading. A promo of radio program is shown in Figure.
Also,
Baliyo Ghar partnered radios propagate messages on promoting safer
reconstruction. Each radio does air awareness messages 10 times daily. These PSA concepts are developed consulting with National
Reconstruction Authority (NRA) and produced after having due endorsements from
the Authority.
Baliyo Ghar TV Programs
Weekly
Half-an-hour TV Magazine Program “Baliyo Ghar” has been great platform for
learning, sharing and advocating for safer reconstruction. Each of the program
episode goes on broadcast from 3 National Television Channels weekly 3 times
from each. The program covers diverse issues of reconstruction policy
instruments to technology to local practices and various phases and aspects of
reconstruction processes. With the aim of reaching most of the earthquake
affected districts through different TV channels, Baliyo Ghar partnered with
All 3 Media Ghar, a production Agency and is broadcasting Baliyo Ghar TV
program through 4 different channels. All 3 Media
Ghar produces the half hour program and makes broadcasted through 3 different
Television Channels namely, Kantipur TV, News24 TV and Avenues TV. Earlier
Image TV was also a broadcaster of Baliyo Ghar Program. A single Episode of baliyoghar
TV program is being aired 9 times a week as a TV channel broadcasts the program
thrice a week. These TV channels are also broadcasting the psas 10 times a day.
Awareness through Social Media Network
Social
media has been one most effective tool and platform these days. Baliyo Ghar has
exclusive pages on Facebook, twitter and Youtube channel to serve with
information, knowledge and ideas on safer reconstruction.
Apart from these, baliyoghar is also coordinating with mass
media in raising social awareness on reconstruction. Coordinating with National
Broadsheets, National Radio stations and organizations, local mass media and
media personals has also been a regular activity of Baliyo Ghar Communication
team and helping them to find cases, stories of the earthquake affected people
and achievements in reconstruction.
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